Familiar from TV and social media, Joona Puhakka entertains people of all ages with clever, humoristic and trendy content. His career took off when he co-created a YouTube channel Koukus with his long-time friend and colleague, Roope Rannisto. Koukus, which they launched eight years ago, has steadily grown into a strong community with over 320,000 subscribers. While the majority of Joona’s content is created to entertain, he also wants to highlight important themes related to youth mental health and well-being on social media. Joona is quick- witted multitalent, and alongside content creation, he also takes on hosting and speaking engagements by request.