Hugo “Mehu” Rikkilä is a professional ice hockey player for Helsingin Jokerit and an emerging creator on social media. Known for his down-to-earth and relatable content, Hugo shares glimpses of both his athletic career and everyday life with a personal and positive tone.
As a professional athlete and young role model, Hugo naturally connects with his audience – especially young men who look up to him for inspiration both on and off the ice. His growing presence on TikTok makes him a fresh and authentic voice in Finnish sports and lifestyle content. Hugo’s audience — predominantly men aged 18–34 — represents a demographic that’s often hard to reach through traditional advertising. That’s exactly what makes Hugo such a valuable and impactful partner for brands looking to connect with young men in Finland.
