ABOUT US

Behind Media is a company established in 2022 that operates as a background team for social media talents based in Finland. We provide comprehensive influencer marketing services, ranging from management to the planning and execution of content concepts. We connect companies with the right influencers to reach their desired goals.

Talent management

We manage everything from commercial partnerships to personal brand development for our talents. This includes planning organic content, overseeing brand collaborations, and supporting long-term growth strategies. Our seamless management approach allows our talents to focus on what they do best — while we handle the rest.

Tailored campaign concepts

Development of custom campaign concepts built around specific business goals and target audiences. Known for innovative, outside-the-box ideas that drive engagement and create real impact. Collaborations span leading agencies, importers, and music industry partners, resulting in effective influencer marketing, events, and creative executions with strong industry backing.

Talent Network & Representation

Beyond an in-house talent roster, access to a broad network of creators across Finland — from niche profiles to large-scale voices. Strong nationwide reach, not limited to the Helsinki area, allows for flexible and effective talent sourcing based on campaign needs.

campaign focused pr through talents

Specialized PR approach driven by trend-savvy talent collaborations. From curated PR packages to exclusive event concepts, each activation is crafted to stand out. Strategic influencer selection ensures that products are placed in the right hands for maximum visibility and authentic reach.

OUR TEAM

Heidi Hämäläinen

heidi@behindmedia.fi

Lotta soini

lotta@behindmedia.fi

MIISA HÄLINEN

miisa@behindmedia.fi

ANNUKKA KOIVISTOINEN

annukka@behindmedia.fi

IRIS RAUTIAINEN

iris@behindmedia.fi

IDA MÄKIPÄÄ

ida@behindmedia.fi